ArchAngel
logo + brand creation
ArchAngel Customs is solely owned and operated by Mr. Anthony Littlejohn, the ArchAngel
himself. He builds top of the line, fully customizable, PC desktop computers for pro gamers,
graphic designers and advanced home users alike. His work is over the top, with no limits to
customization, including cases, monitors, components, speakers, the works! No two
computers that have left his shop are alike. After seeing his work I even bought one for
myself.
With all this customization in mind, Littlejohn needed a logo that showed off his business;
one that was as bad ass as his work. Every computer would have this emblem right on the
side of the case, so the pressure was on.
I went to town right away creating a design that would be worthy of the ArchAngel name.
This design was a more difficult one to nail down; some parts just weren't quite right. But
after several thousand pencil-to-papers, I came up with the lightning strike approach to
convey to consumers the computers performance and speed. The electric blue being Mr.
Littlejohn's favorite color and the same color of lights on his personal computer.
Merissa
Rae
Kelley
Web & Graphic
Designer